Word of mouth is your largest channel and your least measured one. MOJODAA records the influence chains behind your sales — how they form, how far they travel, and which ones actually convert — and bills you only on the purchases it can prove.
Nothing to set up · nothing to run · you pay only on validated sales
INV-88412
your invoice · 16 Aug · Indiranagar · ₹2,480
found it
12 Aug
passed it on
13 Aug
passed it on
15 Aug
bought it
16 Aug
Illustrative. You get your own invoice number and the chain behind it — never a customer's details.
A customer likes what she bought and tells three friends. One of them tells two more. A few days later, one of those people walks into your store and buys. Nothing in your stack recorded any of that. The sale lands under “Direct”, the four people who caused it are invisible, and none of it can be repeated on purpose.
The gap has never been that word of mouth doesn't work. It is that it leaves no trace — so you cannot fund it, measure it, or ask for more of it.
Not a modelled score. The evidence chain — in order — attached to a specific validated purchase, which you can open and inspect line by line.
Receipts are read automatically — the outlet, the amount, the time. No typing by the customer, no self-reported claims.
Where the find started and where the purchase happened are compared. One location reading, taken at the moment it happens.
Every purchase gets a genuineness score, with anti-collusion and duplicate-receipt checks, before a single reward moves.
A dashboard you log into whenever you want, and a report from us whenever you want one. Nothing to operate.
Revenue and orders influenced, customers reached, average basket, and what it cost you.
By store, city, category and product — and how far the chains travel in each.
Every purchase submitted, validated or rejected, with the reason it was rejected.
The invoice, the validated sales behind it, and the evidence for each one.
Screenshots to be added — we'll walk you through it live.
MOJODAA charges a percentage of the revenue it influenced — calculated only on purchases that passed validation. Nothing is billed on a click, a view, a pending purchase or a rejected one.
Acquiring a customer typically costs 10–20% once discounts, offers and incentives are counted in. Our fee sits against that line — and only on revenue that already converted.
The points shoppers earn are our cost of goods, not a second budget line for you to fund.
We decide how customers are rewarded and we carry that cost. You agree an objective and a success fee — there is no rate card to manage and no second budget line.
The only thing that connects a chain to your business is a bill from one of your own stores. That is the join, and it is the only one that exists.
Every influenced sale comes back with the invoice number off your own bill, and the chain that produced it.
That invoice is already in your database. If you run a loyalty programme, you can identify your own customer using your own data.
No names, no phone numbers, no email addresses, no exportable list of people.
We don't ask for your CRM and we don't receive it. Under the DPDP Act that is the safest arrangement for both of us.
The fit is strongest where the purchase is discretionary, the basket is worth talking about, and a personal recommendation carries more weight than an ad — which is most of what people actually tell each other about.
There is no console to learn, no integration to build and no team to hire. The work is ours; the objective and the fee are yours to agree.
More footfall, a slow weekday, a category that needs moving, a new store finding its feet.
Categories, windows, and how customers are rewarded — decided and operated by us, agreed with you.
Nothing is billed while this happens. You watch it on the dashboard, or we report it to you.
On validated sales only. Nothing else — the customer rewards are ours to fund.
A referral programme records one link: who referred, and who bought. Everything in between is invisible to it — so a recommendation that travelled through four people looks exactly like one that travelled through none.
MOJODAA records every pass as it happens. A purchase four steps out still carries the whole path that produced it, in order — and you can see which shapes of chain actually convert.
No, and nor can anyone else. We can prove the sale came through a chain — the bill, the people who passed it along, the checks it passed. Whether that customer would have walked in regardless is a judgement, not a measurement, and we won’t dress a guess up as one.
Receipts are read automatically and checked for duplicates, the purchase location is compared against where the find started, chains are scored for genuineness, and anti-collusion checks run on claim distance and timing. You are billed on validated purchases only, and the Trust screen shows you the rejection reasons in full.
No. Chains form between MOJODAA users; the only thing that connects to your business is a validated bill from one of your stores. We hand that invoice number back to you with the chain behind it — if you want to know which of your customers it was, you look it up in your own records. Nothing flows from your CRM into ours.
Yes. MOJODAA rewards the people who caused a purchase, which is a different act from rewarding the person who made it. A shopper can earn your loyalty points and MOJODAA points on the same bill.
Points, earned and never bought, spendable in MOJODAA Gifts. How much anyone gets is worked out from what they contributed to the purchase — and it is our cost, not a separate line billed to you.
Chains need people before they need time. The honest answer depends on your footfall and how quickly the first finds get created — and it is a fair thing to ask us to commit to, in writing, for your specific case.
Tell us about your current challenges and business objectives, and we’ll design a campaign around both. We set up the dashboard for you to review progress, show you the evidence chain behind every attributed sale, and agree the success fee.